It’s how your business and products and services are perceived. It represents your values, your personality, your story, your culture, and how you do business. It’s as important for your business internally as it is externally. It’s so much more than a logo. It guides the direction of the creative in all of your marketing.
All the visuals associated with your business are an expression of your branding. When the designs are created with your branding in mind, they effectively deliver your message, express the look and feel of your business, and strengthen your connection with your customers.
From products to location and events, photography with a focus on your branding provides that unique visual continuity, and works synergistically with your graphics to enhance the impact of your message and reinforcing your branding.
We have worked with Karen for many years on a variety of projects, and each time she amazes us with her ability to take a concept or idea and translate it into a finished product that exceeds our expectations. She has an innate ability to guide you through the creative process by educating you on the “why” of design vs. focusing only on the “how”.
Shelley Maly, Sales & Marketing, Barra of Mendocino
I have worked with Karen for almost 20 years, hiring her to help me and my clients with everything from branding to rebranding and branding support. She is fun to work with and her results are spectacular. Her seemingly endless curiosity is born of a desire to really know and support her clients. Once she’s gathered all the information she needs, she unleashes her brilliant creativity, always mindful of business goals and constraints. When I bring a new project to her, she asks, “What’s the ultimate goal? What’s the budget? What’s the timeline?” Then she begins formulating a plan to make everything come together. I rate her six out of five stars (no, that’s not a typo).
Jendi Coursey, Owner, Jendi Coursey Communications
In over 35 years of designing festival & concert posters, creating CD cover designs, advertisements, branding logos for new companies, and now our recent book ‘Lost and Found – Assemblage Artists of Northern California’, each and every time we worked with Karen Adair and her team at DG Creative, their work opened doors paving the way to success for our various endeavors.
In 2023, the book, due to DG’s expertise and unwavering attention to our vision, won 1st place in the nation from the Independent Book Publishers Association for Interior Design in Photography and Art. We also won seven more national awards, due in part to working with Karen and team.
To a point – THEY ROCK … creativity on steroids.
Spencer Brewer, Promoter, Entreprenuer, Musician
DG sincerely provides a level of service and expertise like no other firm with this ability because you honor the one-to-one connection with the client which I find extremely valuable. You are extremely cost-effective because you have the talent of a team of many. Your talent and enthusiasm is ever-present and has allowed me to take on projects that I wouldn’t even have attempted with a larger more cumbersome firm. Our brand has evolved over time with the evolution of our businesses: Golden Vineyards, Golden Cellars, Mendocino Olive Oil, Golden Pig, SIP Mendocino…couldn’t have done it without your creative genius!
Julie Golden, Owner, Golden Vineyards, The Golden Pig, SIP Mendocino
It is a great pleasure to work with Karen Adair and her team at DG Creative. Their speed to design, and ability to maintain brand identity across multiple equity pieces has greatly increased the perception of our brands. Their work and value far exceeds what I have seen from very expensive national design firms.
Chase Thornhill, Senior Brand Manager, Mendocino Wine Co.
You offer can-do optimism and energy for each assignment, large or small. You are affordable, but you don’t do “cheap” work. You’re creative, while still understanding deadlines. Genuine eagerness to engage, and the desire to make things that work for clients … those are rare assets. DG Creative has them.
David Hance, Brand Manager, Publicist, Writer
I’m amazed with how quickly you were able to understand our business and provide incredible logo, tag line and radio ads. Your branding and voice-over services are outstanding! It takes incredible marketing talent to bring the past and present together in harmony as you did with our company. I cannot express enough how incredibly reasonable, effective and enjoyable you have been to work with.
Tyler Rodrigue, Owner, Redwood Heating & Cooling, and Noble Vineyard Management
Working with Karen is a wonderful experience for a person like myself who has general design ideas but needs a great artistic mind to bring them to life. She helped formulate our brand from the ground up and I couldn’t be happier.
Chris Nelson, Owner, Winemaker, Nelson Family Vineyards
From our very first meeting with Karen we knew we’d landed with someone who would make the process of constructing a website adventurous, creative and fun. What more could you want!! Well, more we got! She was able to understand the complexities of our businesses and creatively combine them through branding brilliance. She’s a world-class designer who approaches designing from the core.
Joe & Moni, Owners, Integrated Lifestyle Solutions® and Vocalfit® Solutions
Karen’s work is truly “a symphony of design” evoking an essence of the composition. This comes from a unique understanding of the subject matter at hand.
Dan & Vicki Dooling, Owners, Mariah Vineyards
Jane Goodall said “WOW, PERFECT!” seeing the logo DG created for our 500 theatre national live broadcast. Karen provided art in format perfectly for tricky shirt and theatre poster printers as well as designing for online and numerous print applications. Everyone loved the emblematic look that just captured our event’s message. We put it everywhere–looked incredible full on movie theatre screens! Karen is a world-class talent. She gets branding, responding as needed and tempering client input. I would put her up against any marquis-address firm.
M. Aisner, Producer, Promoter
